| Sizzling Summer Tips |
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As the weather gets warmer, sales and business in general slow down. However, the summer is no time to stop your newspapr advertising because things are slow (actually the contrary is true!)
Here are some tips on how to keep your print advertising hot this summer, and keep you ready for the pick up in the fall. |
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| 1) Take Advantage of Less Competition - Many companies will slow down or stop advertising all together, during the slower summer months. This is a great opportunity for you to pick up your newspaper advertising, with less competition. Let your competitors take time off… while you gain greater market share........click to learn more. |
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| 2) Offer Summer Specials - Consumer’s wallets can be tighter in the summer… graduations, weddings, parties, vacations… they can all cause a decrease in summer spending. This means you need to bring out the big guns. Why does someone NEED your product or service this summer? Make them an offer they can’t refuse.......click to learn more. |
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| 3) Take Advantage of "Retail" Holidays. - Everyone is looking for sales around Memorial Day, Independence Day and Labor Day. Take advantage of this shopping mind-set and throw your offer in the mix. OR make up your own holiday. Who knows maybe July 18 is “Clean Pool Day” where new clients will receive 15% off their first month pool cleaning service. Be creative......click to learn more. |
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| 4) Get Ready For Fall - Once everyone is back from vacation and back to their normal routines, things should pick up. Take advantage of the summer slow down to plan new campaigns, brainstorm new products or services and come up with some awesome autumn offers.....click to learn more. |
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We’ve said it before and we’ll say it again… successful ad campaigns take testing and testing and testing! Each campaign is an opportunity to improve your results… continue with what works and get rid of what doesn’t. Keeping this in mind, maintain realistic expectations with each campaign.
Here are some questions to ask yourself after a newspaper advertising campaign, in planning for your next run....to read the complete article, click here. |
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Today everyone is looking to save money and in almost anyway they can. Cutting advertising altogether may alleviate your budget in the short term, but will your business survive with no new business generated? Instead of ducking out, look for ways to save on advertising.
Here are a few insider tips on how to save money on your newspaper advertising....to read the complete article, click here. |
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Newspaper advertising is a great way to reach a large, broad audience. Many advertisers can also benefit from marketing to a smaller, more targeted audience.
Direct mail is a great way to reach a specific audience. Direct mailings are sent to a customized list of households and/or businesses (either made up of past customers or new potential customers.) A purchased list allows you to....to read the complete article, click here. |
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Newspaper Advertising works. For many products and services, newspaper advertising can generate a high volume of inquiries.
Newspapers still have the capability to reach thousands to millions of readers daily. Many advertisers take advantage of these huge audiences by placing ads regularly.
However, it is no secret that some businesses tend to have better results than others....to read the complete article, click here. |
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Newspaper display advertising is a powerful way to advertise your product or service. Combining a well designed display ad with the right statewide to nationwide exposure will produce results.
Newspaper display ads vary in size, from as small as one square inch up to a full page. They run in just about every section of the newspaper, generally according to the type of product or service being advertised.
Display advertising is a great way to get your message across to potential customers. With display ads, you can...to read the complete article, click here. |
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Classifieds ads are comprised of text only. They are run in their own section with other classified ads under topic specific headings, ie. Help Wanted, Business Opportunity, Real Estate, etc.
Display ads are larger ads run in just about every section of the newspaper. These types of ads can utilize different fonts, characters, graphics, etc. to help promote your product or service.
Knowing the difference between Classified and Display Ads is half the battle. Knowing which one is best for you can be a bit trickier...to read the complete article, click here. |
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