| How To Evaluate A Newspaper Ad Campaign |
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We’ve said it before and we’ll say it again… successful ad campaigns take testing and testing and testing! Each campaign is an opportunity to improve your results… continue with what works and get rid of what doesn’t. Keeping this in mind, maintain realistic expectations with each campaign.
Here are some questions to ask yourself after a newspaper ad campaign, in planning for your next run. |
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| 1) How Long Did Your Run? - Did you give your ad a fighting chance? Despite what you may think, running an ad one time just isn’t enough time to tell if the ad is going to be successful. It isn’t fair to consider your ad a failure if you didn’t see the results you wanted after only one run.......click to learn more. |
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| 2) How Was Your Headline? - Re-read your headline. Did it invite readers to read on? Was it targeted enough? These are questions you must ask yourself. If your headline played on curiosity but didn’t seem to work, try a straight-forward, informational type headline next time and compare the results......click to learn more. |
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| 3) What Contact Information Did You Provide? - In some of our past tips we suggested that you offer readers as much contact information as you can… however, still some advertisers resort to including only a website. What if someone has a question? If they can’t get it answered right away they will move on. Don’t lose customers by not including enough contact information. .....click to learn more. |
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| 4) When Did Your Ad Run? - Generally speaking people aren’t as responsive to ads around holidays. Many people go out of town, or take a “mental” vacation from everyday life… including their daily/weekly newspaper reader habits. Take this into account when placing ads. Try to avoid holiday weeks.....click to learn more. |
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| 5) What Was Your Message? - Why didn’t people respond? Did the ad make sense? Was your message clear? What action were you asking for? All these questions should be considered when evaluating the responses of your ad. Upon re-reading your ad, if it seems too ambiguous, try another run and this time… stick to the point.....click to learn more. |
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| Save on Newspaper Advertising - (April/May 2009 Archive) |
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Today everyone is looking to save money and in almost anyway they can. Cutting advertising altogether may alleviate your budget in the short term, but will your business survive with no new business generated? Instead of ducking out, look for ways to save on advertising.
Here are a few insider tips on how to save money on your newspaper advertising....to read the complete article, click here. |
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| Direct Mail Advertising - (March 2009 Archive) |
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Newspaper advertising is a great way to reach a large, broad audience. Many advertisers can also benefit from marketing to a smaller, more targeted audience.
Direct mail is a great way to reach a specific audience. Direct mailings are sent to a customized list of households and/or businesses (either made up of past customers or new potential customers.) A purchased list allows you to....to read the complete article, click here. |
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| Newspaper Advertising Makes Sense - (February 2009 Archive) |
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Newspaper Advertising works. For many products and services, newspaper advertising can generate a high volume of inquiries.
Newspapers still have the capability to reach thousands to millions of readers daily. Many advertisers take advantage of these huge audiences by placing ads regularly.
However, it is no secret that some businesses tend to have better results than others....to read the complete article, click here. |
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| Create Better Display Ads - (January 2009 Archive) |
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Newspaper display advertising is a powerful way to advertise your product or service. Combining a well designed display ad with the right statewide to nationwide exposure will produce results.
Newspaper display ads vary in size, from as small as one square inch up to a full page. They run in just about every section of the newspaper, generally according to the type of product or service being advertised.
Display advertising is a great way to get your message across to potential customers. With display ads, you can...to read the complete article, click here. |
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| Classified Ads vs. Display Ads - (December 2008 Archive) |
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Classifieds ads are comprised of text only. They are run in their own section with other classified ads under topic specific headings, ie. Help Wanted, Business Opportunity, Real Estate, etc.
Display ads are larger ads run in just about every section of the newspaper. These types of ads can utilize different fonts, characters, graphics, etc. to help promote your product or service.
Knowing the difference between Classified and Display Ads is half the battle. Knowing which one is best for you can be a bit trickier...to read the complete article, click here. |
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| The Importance of Repetition - (November 2008 Archive) |
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| Writing Headlines That Attract Attention - (October 2008 Archive) |
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| Write a More Successful Classified Ad - (September 2008 Archive) |
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