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Ad Guidelines
General Standards of Acceptance




THREE EASY STEPS TO STATE-WIDE NEWSPAPER COVERAGE NATIONWIDE

1.
Contact our Sales Dept. for nationwide placements at the following number: (800) 789-1339

2.
Fax or mail your 25-word ad to 714-693-0020 along with payment by Monday at 10:00 a.m. to run once the 2nd week following in the newspaper network. Most newspapers are Weeklies and publish newspaper ads Wednesday, Thursday or Friday. Pre-payment is required for all ads.

3.
Sit back and relax. We'll send the ad to all participating newspapers and handle all the other details for you.

GENERAL STANDARDS OF ACCEPTANCE


Each newspaper participating in the statewide programs is under contract to run the statewide ad. We will accept an ad based on the general standards listed below. However, it must be understood that individual newspapers reserve the right to properly classify, edit, or reject advertising not in compliance with state/local regulations, or individual newspaper standards and policies.

BUSINESS OPPORTUNITY AND INVESTMENT ADVERTISING are acceptable. However in some states the type of business to be invested in and/or the amount of the investment must be stated in the ad copy.

SALES HELP WANTED ADVERTISING must not offer or appear to offer work on a salaried basis when compensation is on a commission or bonus basis.

PERSONAL LOAN OR MORTGAGE ADS must be from established, bona fide licensed lending institutions in that state.

REAL ESTATE FOR SALE. Ads must comply with "Truth in Lending" guidelines when offering specific financing terms. Refer to Regulation Z of the Federal Act, which became effective July 1969.

900-NUMBER. Most newspapers will not accept 900 number ads and those that do require cost/minute, avg cost/call, 18+, Customer service numbers, etc.

WORK AT HOME. Generally acceptable. However, the phrase "work from home" is not acceptable in most states. Alternative statements like "work from anywhere" are usually acceptable substitutes.

MONEY THROUGH THE MAIL. Ads requesting money to be mailed are not acceptable.

HOME-BASED BUSINESS OPPORTUNITY. Generally acceptable. However, the phrase "work from home" is not acceptable in most states. Alternative statements like "work from anywhere" are usually acceptable substitutes.

PUBLICATIONS FOR SALE. Call re: acceptability in newspapers.


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