ANAHEIM, CA, September 21, 2009 -- Newspaper advertising has undoubtedly changed within recent years. Hybrid cars and cell phones have changed too. Change is inevitable and is not always bad.
The stories of the closures of major newspapers, like the Rocky Mountain News and the Seattle Post-Intelligencer, have been widely publicized. With these stories have come the predictions that the internet and lack of newspaper advertising has forced newspapers out of business and will continue to do so. However, as TIME magazine reports, the fall of the Rocky Mountain News tells a different story. Whereas the internet and ad revenue were definitely factors, the primary blame can be placed on upper-management - “the Scripps' newspaper executives whose ineptitude over the past 25 years fumbled away a prime market to a competitor they should have killed off two decades ago.”
Maintaining the staff and production of a large metro newspaper can be challenging, especially in these taxing economic times. Which is why smaller, community newspapers have not felt the impact of the recession as much as their larger counterparts. In August, The National Newspaper Association (NNA) reported the 2008 fourth-quarter newspaper advertising revenue of community papers at $428.7 million, only a 6.6 percent decline from the same quarter in 2007. For the overall newspaper industry, this study showed a decline in fourth-quarter advertising expenditures of over 20 percent.
Local advertisers have long recognized the benefits of advertising in these smaller, neighborhood papers. Now large national advertisers are seeing the light. These papers end up creating a monopoly over the local news that directly affects their readers’ daily lives, making them an absolute staple in many communities.
US Newspapers, a newspaper advertising agency, has been placing ads into community newspapers for over a decade and understands the advantages. “Our advertising programs work because these papers are read. People genuinely care what is going on in their local communities, so they read their papers and see our advertisers,” says Jim Trammel, the company’s president.
The group buys available through US Newspapers allow advertisers to maintain a large coverage area, without paying regular retail rates. These powerful newspaper advertising vehicles are great for all types of businesses, from small start-up business opportunities to large nationally recognized brands.
The newspaper industry will continue to change and as a newspaper specific advertising agency, US Newspapers will be there every step of the way. With powerful, propriety newspaper advertising options, they can produce results, even in an uneasy economic environment.
For more information contact US Newspapers at (800) 789-1339 or visit US Newspapers at www.usnewspapers.com.
US Newspapers is a newspaper advertising agency representing more than 6,000 community newspapers in the United States. Since their inception in 1998, US Newspapers has offered clients extremely valuable print advertising products at highly discounted prices. Their Community Target Program™ makes mass newspaper advertising simple, at a price that makes sense. Visit www.usnewspapers.com.